Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
My rating: 4 of 5 stars
There is a fair amount of correlation hiding here and sometimes it is claimed to be causality (yes, this is a peeve of mine), but the book is still an interesting read. This book is definitely thought-provoking and does, indeed, help in the understanding of why we do some of the stupid things that we do.
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